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5 Ways Web Content Played a Critical Role in Hurricane Sandy Relief Efforts
Hurricane Sandy caused massive damage to parts of the East Coast of the United States on October 29, 2012, and images from the storm damage are still spreading across the web each day. In fact, the...
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Should Content Publishers Pay for Audience Data?
As 2012 nears completion, “data” continues to be the hottest topic among content publishers — getting data, analyzing data, using data. Jeff John Roberts of Gigaom asks, “Should publishers invest in...
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SEO for Authoritative Content Publishers Before and After Google Panda...
Many websites that relied heavily on traditional search engine optimization tactics to drive traffic to their sites and build their audiences found themselves in deep holes earlier this year when...
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5 Ways to Leverage Audience Critiques of Your Online Content
Online publishers have easy access to their audiences — something that didn’t exist 10 years ago. Back then, the concept of getting instant feedback on what you write and publish was unheard of, but...
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How to Become as Successful as Business Insider
This week, Business Insider CEO Henry Blodget revealed the secrets of success for Business Insider at FOLIO’s MediaNext conference and shared his complete presentation deck on the Business Insider...
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3 Media Issues to Address in 2013
The landscape of media will continue to rapidly evolve in 2013, and Josh Stearns, Journalism and Public Media Campaign Director for Freepress, shared three critical media issues with PBS that he...
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5 Tips to Give a Great Interview
If you publish Authoritative Content online, it’s likely that you’ll be contacted at some time by someone who wants to interview you as a story source. If your content is high quality, your reputation...
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Buttons Matter in Online Content Design
As an online content publisher, you spend a lot of time creating Authoritative Content that is useful to your audience. You also spend time ensuring that your website or blog, where your online content...
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Does Your Online Content Pass the SMELL Test?
The massive volume of information available to audiences online has changed the world and made it easier than ever for people to educate themselves about any topic. However, easy access to news and...
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5 Activities that Decrease Publishing Productivity and How to Recoup that Time
Are you wasting time on activities that are causing you to decrease your content publishing productivity? February is Time Management Month, so let’s take a look at five activities that commonly...
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5 Digital Publishing Trends to Watch
The ever-evolving world of digital publishing is moving faster than ever, and to help you stay ahead of the pack, Paul Canetti, CEO and Co-Founder of MAZ Digital, shared five digital publishing trends...
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The Future of WordPress
What’s coming in the future for WordPress.com? CEO Matt Mullenweg shared some insights into what might be coming for WordPress at a SXSW panel earlier this month that Laura Hazard Owen of Gigaom...
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The Far-Reaching Effects of Branded Content on the Publishing Industry
Branded content, brand newsrooms, branded journalism, native advertising, brand publishing — these are all terms that weren’t part of common vernacular ten years ago, but with the growth of social...
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Publishers Will Double Online Communities by 2015
For trade and academic publishers, online communities have moved beyond the experimentation phase and now play an important role in their integrated marketing plans. According to new research from...
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Associated Press Releases New Social Media Guidelines
This week, the Associated Press released an updated version of its Social Media Guidelines for AP Employees. The seven page document covers everything from the types of accounts Associated Press...
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The Argument for Journalism
In recent years, journalism has been under attack as more media organizations abandon investigative journalism and reduce newsroom staffs to cut costs in an increasingly competitive environment. What...
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7 Key Elements of the Newsweek.com Redesign
Newsweek stopped publishing its print magazine at the end of 2012 saying its focus would shift entirely to the weekly Newsweek Global tablet edition. This week, Newsweek offered an introduction to its...
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Digital Publishing Leaders Weigh in on the Future of Media 2013
This week, I Want Media hosted its annual Future of Media panel discussion at New York University, which was held in conjunction with Internet Week New York. This year, digital publishing executives...
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Crowdfunding and Crowdsourcing Journalism – The New Media Model
As news organizations cut staff and more freelance reporters and writers are expected to foot the bill for their expenses, a new media model is developing. Writers are turning to crowdfunding to raise...
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The Next Evolution of Content Curation
At SXSW 2013, WordPress CEO Matt Mullenweg boldly stated that content curation would be one of the key areas of focus for his company in the future. How did content curation become such a hot topic for...
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